Graff was established in 1960 by British jeweller Laurence Graff, who began his career apprenticing in London’s Hatton Garden before founding his own house devoted to the rarest gemstones and most refined diamond work.

From its earliest days in London, Graff gained a reputation for sourcing extraordinary diamonds and crafting them into bold, elegant jewellery that emphasises the innate brilliance of each stone. The house remains one of the few jewellers to exercise vertical integration — from sourcing and cutting exceptional gems to design and final setting — ensuring the highest degree of quality control.

Over the decades, Graff has grown into a global luxury jewellery house with flagship workshops and boutiques in London, New York, Geneva, Paris and across the world, celebrated for its mastery of diamonds, coloured gemstones and contemporary high jewellery design.